The Challenges Facing Attorney’s Today…And How You Can Help

Your clients are facing challenges too. The combination is ripe for opportunity.

Consider the following:

  • Surveys indicate that most attorneys are challenged to get clients in the door.
  • Attorneys spend little time and money on effective marketing strategies.
  • Law firms for the most part don’t use education as a client acquisition tool.

On the other hand,

  • 71% of American’s surveyed believe that given today’s economy, it is more  important to focus on saving money for immediate needs making estate  planning discretionary.
  • Only 35% of Americans now report having a will and only 21% have a trust.
  • A large portion of the population misunderstands the process of passing one’s estate to the spouse and/or family.

You may be asking, so what are the implications of this information on my business? There are powerful, inexpensive two-way communication tools that will enable you to educate your clients on how you can help them. E-newsletter marketing lets them tell you what they need with the click of a mouse. Taking advantage of this two-way communications channel is an opportunity to set yourself apart from your competition.

What are you doing to ignite conversations with your customers?

Sources (Wealthcounsel Survey,  Laywers.com survey)

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