The key to developing effective, thought provoking content for your email newsletter is relevance. If your content is not relevant to your audience, or you’re speaking in terms that are difficult for your audience to understand, your email newsletter is worthless. You may be asking yourself, how do I know what will resonate with my audience?
Providing your reader with information and resources that educate them and leave them feeling that they are walking away with information, or even a solution, they hadn’t thought of before, is key. Educational content is motivational and builds trust. Think less about promoting yourself, and more about how what you are writing will help your audience. Don’t be afraid to ask your readers what they want to hear about. Take input and make them feel a part of the process.
Speak in terms that make sense to your audience, eliminate the jargon! It’s easy to forget that our readers have less experience and/or knowledge than we do. Start with the basics. Most readers are looking for a solution to their challenge. Use stories that help the reader better understand your solution and focus on the fundamentals. The goal is to leave the reader feeling like they understand what you are saying, find what you are saying to be of value, and leave them thinking of you when it is time to take action.