What makes an email newsletter successful?
First and foremost, how does this benefit my reader? Put yourself in their shoes.
- What will I learn?
- Where is the value?
- How will it help me?
A great way to jump start a reader-centric email newsletter is to pay attention to what your client wants.
Second, develop a delivery schedule and stick to it. One of the quickest ways to kill your email marketing efforts is to deliver inconsistently. Ensuring you are providing readers with regular, timely newsletters is a must in building a loyal reader base.
Third, use reporting software to measure your success and monitor what action your readers are taking. Things such as open rates, response rates, unsubscribes and others, when reported to you in a timely basis, will help you to modify your content to meet the needs of your readers.
Fourth, there is nothing more important than following all email compliance laws. If you would like to learn more about some of the current email newsletter laws, download our free white paper here!
Lastly, set expectations that you can meet, it will make your life easier and your readers happier! Making sure you have the team and resources in place to effectively execute your email marketing plan is critical. Need help taking the next step? Contact one of our E2m associates now!