Back-to-Basics: Social Media Webinar Recap

In last week’s webinar, we went over the most popular platforms for attorneys and financial advisors. These platforms include LinkedIn, Twitter, Facebook and Google+. We explained how to set these up, defined some key terminology and offered up a few tips to remember on these social media platforms.

LinkedIn:

LinkedIn is a social network for work professionals that was created in 2002. There are approximately 161 million professionals on the network. LinkedIn members can network with other professionals, read work-related content and look for job openings on this site.

When setting up your LinkedIn, be sure to use a photo that shows you in a professional light. Use the name in which you would like to go by in the professional world and choose a headline that explains what you do. In the headline, use keywords in that are industry specific or describe the job you are seeking. Be sure to change your profile URL to include your full name, i.e. www.linkedin.com/in/yourname/. In the summary section, describe your current position using important keywords. Also, include a small intro into you as a professional: goals, strengths, and expertise. In the current position section, provide a brief company description and your role (if you didn’t include that in your summary). Fill out past positions you’ve held at other companies. Explain volunteer experience if you have any because what you do outside the office says just as much about you as inside the office. If you’ve published books, articles, or other written materials, include this in the publications section and highlight any projects you’ve worked on before as well.

One tip we offer for LinkedIn is to add applications to your profile. LinkedIn now owns Slideshare, so connect your presentations on Slideshare to your LinkedIn account. Add any events to your profile, connect your Wordpress blog and add a reading list so you can suggest books to others. Another tip is to get involved in LinkedIn groups that relate to your current work, alma mater, or hobbies you enjoy. Comment on posts from others and add your own comments. It displays your expertise to prospective employers and other colleagues. Endorse others for their skills and expertise and be sure to have your skills filled out so others can do the same for you. Follow thought leaders on LinkedIn to remain up to speed on what’s going on in your industry. And lastly, share updates on your profile. If you’ve read a great article, share it with your connections. It shows you are continually learning.

Twitter:

Twitter is a social network that started in 2006. The main source of communication via Twitter is tweets, 140 character bursts of information. Users can include links to content in the tweets. Twitter users have the option of keeping their tweets private or allowing the public to view them. Twitter users include celebs, politicians, companies and many other public figures as well as the average person. Twitter has even become one of the most popular ways to broadcast breaking news.

When setting up a company Twitter account, be sure to fill out all tabs under the settings. Your Twitter username should be your company name, the profile picture should be your company logo and the bio should be a 160 character or less description about your business.  Choose a background image that clearly shows what your business does and be sure to use colors that are similar to your company colors.

In our webinar, we went over some terminology that is specific to Twitter and then explained how to do each. We’ve defined the terms below but you can check out the PowerPoint to see how to use each of the following.

  1. Tweet – a message posted on Twitter that contains 140 characters or less
  2. Hashtag – a way to categorize certain words or topics. It becomes a hashtag when you put a # symbol in front of the word.
  3. Retweet – a tweet by someone else that is forwarded by you or another Twitter user.
  4. Favorite – a tweet you enjoyed so you wanted to favorite it (similar to bookmarking a website).
  5. Follower – a twitter user that has chosen to follow you and your tweets.
  6. Mention – when someone refers to your username (also known as your Twitter handle) in a tweet.
  7. Reply – a response to another person’s tweet.

The most important tip for Twitter is to engage in conversation. Begin tweeting, mention other people or companies and reply to what others are tweeting about. Retweet or favorite tweets you find interesting or important. Just like on LinkedIn, we suggest following thought leaders on Twitter as well to stay up to date on what’s going on in your industry. Lastly, use hashtags in your tweets. Using hashtags will help you get found by prospective clients and other colleagues or people in the industry.

Facebook:

Facebook is the world’s largest social network with more than 1 billion users worldwide. Mark Zuckerberg founded Facebook in 2004 while he was an undergraduate computer science student at Harvard University.

When setting up a Facebook, you will want to connect with friends and colleagues and follow celebrities, bands or businesses. Upload a photo that shows you off well, such as your professional headshot. Add your name, choose a cover photo and fill in the about you section: your work, education, basic information and contact information. Once you connect with friends or follow pages, your newsfeed will be filled with friends’ statuses, pictures and product launches.

Facebook now offers a graph search, which helps you better search people, places and things based on interest.  Be sure to use this search tool to help target an audience or search for specifics on Facebook. Another tip is to use the cover photo dimensions we found– trying to choose a cover photo that is completely shown can get frustrating so this will help solve those problems. Lastly, add any events you have coming up (speaking engagements, workshops, etc.) and include personal interests – music, books, or hobbies.

Google+:

Google+ is a social network that is owned and operated by Google, Inc. that was launched just over two years ago in June of 2011. Google+ focuses on targeted sharing within your social group, which Google+ calls your “circles.” Circles are small groups of people that you can share to and are usually made up of friends, family, coworkers and classmates.

The first step when setting up a Google+ account is to create a Gmail email address. Educate2Motivate created a Gmail email to use for both our Google+ page as well as our YouTube channel. Once you set up a Gmail address, begin adding people to your circles. This is something that will continue to build over time. Include your contact information such as a phone number, email address and street address. In the “story” section, use keywords under the tagline. Under the description, provide a brief company description and include a link to your website. You can also include a link to your website under the “links” section. We suggest linking all of your social media networks here: Facebook, LinkedIn, Twitter, YouTube, Blog, Pinterest, Instagram, Tumblr, etc. Once you begin posting to Google+, they will appear under the “posts” section. Your profile picture (we suggest your logo), your scrapbook photos (similar to Facebook cover photos) and any other photos you upload will be in albums under the “photos” section. Lastly, upload your YouTube photos because Google+ offers a section designated to your YouTube.

One tip to remember with Google+ is to use keywords that pertain to your industry and company. The more keywords you use, the better your SEO will be. Utilize the links section and be sure to include all links to any websites or pages you have. Lastly, upload your YouTube videos. These videos can be anything from a webinar, interviews, video blogs or just getting in front of the camera and saying a few words.

To learn about these four platforms in a little more detail, check out our webinar recording and PowerPoint presentation. Our next blog post and marketing webinar (which will be held on November 6th) will be all about LinkedIn. Be sure to follow all of Educate2Motivate’s social media platforms so you can stay up to date on our blog and register for our upcoming webinar.

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