Choosing An E-Newsletter Partner

Choosing An E-Newsletter Partner

E-newsletter campaigns seem simple on the surface but the non-technical user knows better. In addition to writing the materials, putting together a decent e-newsletter takes quite a bit of time [...]

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Your Most Valuable Assets

Your Most Valuable Assets

How often do you look at your assets, such as computers, software, printers, inventory, and included them your balance sheet? Always, I bet.  Now consider that your clients, all toll, [...]

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What is marketing’s goal anyway?

What is marketing’s goal anyway?

Successful marketing means compelling people to act and creating lifetime relationships. The goal of all firms should be to better their relationships with clients so as not to spend extra [...]

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Building Your Client Base Using E-Newsletters

Building Your Client Base Using E-Newsletters

The old saying goes, a little word of mouth goes a long way.  In today’s world most of our connections and interactions are done by way of computers. We make [...]

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Is Email Obsolete?

Is Email Obsolete?

A new survey conducted by Yahoo! Mail shows the average adult is highly invested in email, regularly using three email accounts, two for personal use, and one for work use.  So [...]

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Meeting Your Subscriber’s Expectations

Meeting Your Subscriber’s Expectations

E-Newsletters and their effect on our subscriber’s expectations is key to a campaign’s success. Senders must be consistent because consistency matters.
So how do we manage them? By setting them first.
If [...]

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3 Call-to-Action Tips for E-newsletter Lead Generation

3 Call-to-Action Tips for E-newsletter Lead Generation

The conversation is all about inbound marketing today. It’s most talked about when referring to a website and the use of social media. But how does your e-newsletter fit into [...]

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The Secret Ingredient to Business Success

The Secret Ingredient to Business Success

Do you have a secret ingredient in your recipe for continued business success? Today, I would like to share mine.
Trust.
You may be asking yourself, “What does trust have to do [...]

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The Challenges Facing Attorney’s Today…And How You Can Help

The Challenges Facing Attorney’s Today…And How You Can Help

Your clients are facing challenges too. The combination is ripe for opportunity.
Consider the following:

Surveys indicate that most attorneys are challenged to get clients in the door.
Attorneys spend little time and [...]

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Developing E-Newsletter Content

Developing E-Newsletter Content

The key to developing effective, thought provoking content for your email newsletter is relevance. If your content is not relevant to your audience, or you’re speaking in terms that are difficult [...]

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