E-newsletter campaigns seem simple on the surface but the non-technical user knows better. In addition to writing the materials, putting together a decent e-newsletter takes quite a bit of time [...]

How often do you look at your assets, such as computers, software, printers, inventory, and included them your balance sheet? Always, I bet.  Now consider that your clients, all toll, [...]

Successful marketing means compelling people to act and creating lifetime relationships. The goal of all firms should be to better their relationships with clients so as not to spend extra [...]

The old saying goes, a little word of mouth goes a long way.  In today’s world most of our connections and interactions are done by way of computers. We make [...]

A new survey conducted by Yahoo! Mail shows the average adult is highly invested in email, regularly using three email accounts, two for personal use, and one for work use.  So [...]

E-Newsletters and their effect on our subscriber’s expectations is key to a campaign’s success. Senders must be consistent because consistency matters.
So how do we manage them? By setting them first.
If [...]

The conversation is all about inbound marketing today. It’s most talked about when referring to a website and the use of social media. But how does your e-newsletter fit into [...]

Do you have a secret ingredient in your recipe for continued business success? Today, I would like to share mine.
Trust.
You may be asking yourself, “What does trust have to do [...]

Your clients are facing challenges too. The combination is ripe for opportunity.
Consider the following:

Surveys indicate that most attorneys are challenged to get clients in the door.
Attorneys spend little time and [...]

The key to developing effective, thought provoking content for your email newsletter is relevance. If your content is not relevant to your audience, or you’re speaking in terms that are difficult [...]